Strickman-Ripps takes the guesswork out of casting for real people with a smart, streamlined process.
By guiding you through FTC legal protocol, customizing a search methodology for your project, and applying our unique interview techniques, we elicit engaging and ultimately, trustworthy voices that support your brand objectives.
We’re adept at working within FTC guidelines, navigating complicated protocols, finding even those “needle in a haystack” participants, and adhering to tight deadlines and budgets.
Simply share your project’s creative concept, and we’ll customize a game plan that helps you reach all of your goals effortlessly.
Strickman-Ripps takes these kinds of assignments very seriously. And the results speak for themselves.
In 20+ years, we have elicited compelling stories and insights from people suffering from Diabetes, Alzheimer’s, Asthma, Heart Disease, Cancer and Depression to name just a few.
We’ll comb the streets of any city, activate our contacts around the globe and track down every lead online and off to find the right faces for your spot.
We’ve video-interviewed our way across the U.S. more times than we can count and been called upon to lead international projects in Europe and Asia. That’s because our team of street-smart researchers and casting directors always get results with their resourcefulness, charm and chutzpah!
Well, look no further. Our SAG department specializes in finding fresh, interesting and even quirky talent. Which probably explains why we’ve been chosen to cast for hundreds of on-camera commercials, voice-overs, promos and industrials.
For non-union talent, our extensive network of resources and connections at theater companies and acting/dance classes is just a phone call away—ensuring a stellar performance each and every time.
To initiate a research project with us, we first need to understand your research objectives. Then we identify the best method to achieve your goals.
Here are the most frequently used interviewing techniques we can customize to fit your project needs.
Over the years Strickman-Ripps has honed this particular skill with thousands of interviews, held in-person, via Skype or on the telephone.
Every participant is identified and screened before their interview. All of the information is captured and then shared with our clients online or in real time.
This highly interactive method also lets us tap into a group of relevant and interesting people who are otherwise unable to participate in research.
By interacting with consumers on their turf, we demonstrate flexibility and a level of interest that encourages people to relax and open up quickly.
We’ll go to great lengths to create a comfortable environment—even staging living rooms or renting furnished apartments—to make our interviewees feel they are a valued part of a real conversation and not just a test subject.
After the interview process is completed, we provide in-depth reports and debriefings to both creative and planning teams.